Loading your model…
Trusted by property owners and tenants across Southern California. We deliver exceptional property management with a personal touch.
Focused Portfolio
Owner-Operated
Managing the South Bay
Loading your model…
Published July 18, 2026
The Hollywood Community Plan Update took effect February 11, 2025, the first update since 1988, clearing the way for up to 135,000 new homes over two decades and lifting base density from 4 to 1 up to 6.75 to 1 with affordable units.
The short version. On January 7, 2025 the Los Angeles City Council adopted the final ordinances for the Hollywood Community Plan Update, and they took effect on February 11, 2025. It is the first update to Hollywood's plan since 1988. Together with a parallel Downtown update, it clears the way for up to 135,000 new homes across the two areas over the next two decades, and it raises base floor area from a ratio of 4 to 1 up to 6.75 to 1 when a project adds affordable units or other community benefits. If you own land in Hollywood, the rules that govern what your parcel can become just changed for the first time in a generation.
Hollywood spent almost forty years running on a plan written before most of us carried a phone in our pocket. That era is over now. I want to walk you through the version a property manager sees, because a rezone this size reaches your building whether or not you ever lift a shovel.
At its heart the Hollywood Community Plan Update is a rewrite of the zoning and land use rules for the whole community, and for an owner the headline is density. Under the update, adopted by the Council and now in effect as of February 11, 2025 per the City Planning department, the base floor area ratio climbs from 4 to 1 to as high as 6.75 to 1. You do not get that top number for free. You earn it by putting affordable units or other community benefits into a project, which is the whole trade the city is offering: more building envelope in exchange for homes people can actually afford.
If floor area ratio is new to you, it is simply the math of how much building you can put on a lot relative to the size of that lot. Going from 4 to 1 up to 6.75 to 1 is a big leap. On the right corner it is the difference between a low rise and a mid rise. For most owners the practical read is not that you are about to redevelop anything. It is that your land now carries development rights it did not carry a year ago, and that shows up in what the parcel is worth even if you never touch a brick.
Keep the calendar in mind, though. The city paired Hollywood with a Downtown update, and as LAist reported, the two plans together are sized to allow up to 135,000 new homes over about twenty years. Twenty years is a horizon, not a switch someone flips next spring. The supply this invites arrives slowly, parcel by parcel, and the buildings standing today are the ones absorbing demand the entire way through.
Want to see what the update makes possible? Look at the corner of Sunset and Highland. In February 2026 the city gave the go ahead to a 42 story tower at 6800 Sunset Boulevard from Galaxy Commercial Holdings. As Urbanize Los Angeles reported, the 504 foot Gensler designed project pairs 304 apartments with 115 hotel rooms, 23,000 square feet of retail, and 80 units set aside for very low income seniors. Those 80 senior units are exactly the community benefit trade the new plan rewards.
One tower does not remake a neighborhood. It does tell you which direction the neighborhood is pointed. The parcels along the major Hollywood corridors are where the new density math pays off first, and the corner projects are where the skyline will change over the next several years. Own near one of those corridors and the value of your dirt is being reset in real time by whatever the city will now approve next door.
Here is the part that reaches people who have no intention of building anything. When development rights go up, well located existing buildings tend to rise with them, because a buyer is paying for two things at once: the rent roll today and the option on the land tomorrow.
You can watch it happen in a single trade. In May 2026 the Sophia Hollywood, a 28 unit Class A building at 1759 North Gower Street, sold for 16 million dollars, about 571,500 dollars per unit, the highest per unit price Hollywood has seen in more than three years, according to The Real Deal. One sale is not a market, and I would never pretend it is. But a per unit record set the same season the rezone took effect says something about how investors are reading Hollywood right now, and what they are reading is good for anyone who already owns here.
None of that is a reason to sell, and I am not telling you to. It is context. The building you own looks like a smarter decision under the new plan than it did under the old one, because the same walls now sit on land the city has decided to let do more.
While all this is going on, the demand side is showing up too. Just east of the classic Hollywood core, in East Hollywood, the Echelon Studios project from BARDAS and Bain Capital has topped out at 5601 Santa Monica Boulevard, with roughly 500,000 to 600,000 square feet of offices and soundstages tracking to a 2026 delivery, per Urbanize Los Angeles. Production space means jobs, and jobs near your building are renters near your building. It is a quiet reminder that the demand half of Hollywood keeps investing right alongside the housing half.
So what do you do with all of it? Mostly, know your own ground better than you did a year ago. Your parcel very likely carries more development potential than it used to, and you do not have to act on that to benefit from it. If you have ever wondered what your land could become, the answer changed on February 11, and it is worth an honest look before you make any long term decision about the property. Just remember that the 135,000 homes are a twenty year story, not a flood arriving next quarter. For the next several years the demand for a well run existing unit sits right where it is, and your building is the one meeting it.
One thing the rezone did not touch: your rent rules. Hollywood is in the City of Los Angeles, so the Los Angeles Rent Stabilization Ordinance still governs your covered units exactly as it did before. The community plan changed what can be built. It left your rent control obligations alone, and if your building is covered by the RSO those rules still apply on top of everything here.
The ground under Hollywood moved for the first time in a generation, and you happen to be standing on it. That is worth understanding, whether you build, sell, or simply keep running a good building.
This is general information, not legal or tax advice. Confirm with a licensed professional before you act.
Topics: market, hollywood, central-la, zoning
Back to the Schofield Properties blog
Schofield Properties is a family run property management company at 323 Richmond St, El Segundo, CA 90245. We have managed the South Bay since 1972 and personally oversee about 186 doors today. Book a call to talk about your property.