A new state law can pull the address of every Airbnb in Hollywood. What SB 346 means for owners.

Published July 25, 2026

California SB 346 took effect January 1, 2026, and it lets a city compel Airbnb and Vrbo to hand over the address of every short term rental listing on their platform.

A new California law, SB 346, took effect on January 1, 2026. It gives a city a tool to make short term rental platforms like Airbnb and Vrbo hand over the physical address of every listing that ran on their site during a reporting period. For a Hollywood building, that quietly closes the gap that let unpermitted short term rentals stay invisible. The part most owners miss is that the law does nothing on its own.

What SB 346 actually does

The law adds a new section to the California Government Code that lets a city require short term rental platforms to report the listings operating inside its limits. Per a summary from the law firm Best Best and Krieger, a city can compel a platform to report the physical address of each short term rental that used the platform during the reporting period, along with the parcel number, the listing URL, and unit specific detail where it applies. The full text is available as the bill itself.

That is the whole point of it. Before this, a city trying to police short term rentals was mostly working from the outside. It could see a listing on Airbnb, but Airbnb does not print the street address on a public page, so tying that listing to an actual building and an actual owner took real effort. SB 346 flips that. The platform becomes the one that has to connect the listing to the address, and hand the list over.

The reporting can run as often as quarterly. If a city collects Transient Occupancy Tax more frequently than that, it can require the platform to report on the same schedule as the tax. The law also gives cities the ability to audit what they receive and to set higher administrative fines for violations. So it is not just a mailing list. It is a mailing list with teeth.

The catch nobody reads: it does not switch on by itself

Here is the line that matters more than the headline. The law is not automatic. According to the same law firm summary, SB 346 is not self executing, which means a city has to proactively invoke it by adopting its own ordinance before any of this applies. The state built the door. Each city still has to decide to walk through it.

For Hollywood, the city in question is Los Angeles. Hollywood is a neighborhood inside the City of LA, not its own city, so it does not pass its own ordinances. Any move to use SB 346 in Hollywood would be a City of LA action. The City of LA already runs an active short term rental program and has enforced against unpermitted rentals for years through its own separate rules, so the appetite to regulate this market is not new. What I cannot tell you, and will not pretend to, is whether the City of LA has already adopted a specific ordinance invoking SB 346. That is a distinct legal step, and I would rather flag the uncertainty than hand you a false certainty. What is settled is that the tool now exists on the shelf, and a city that wants it can reach for it.

The practical read is this. If you own in Hollywood and you assumed the short term rental question was a gray area the city could not really see into, that assumption has a shorter shelf life than it used to. The visibility problem that protected quiet, unpermitted operators was a feature of the old world, not a permanent condition.

What this means for your building

If you rent your Hollywood units on long term leases and always have, none of this is aimed at you. This is a short term rental enforcement tool, and a twelve month lease is not a short term rental. You can keep scrolling.

Where it matters is if any part of your building touches the short term market, or if you are weighing whether to. A few honest things to sit with.

First, if you list on Airbnb or Vrbo, you are now operating in a world where the city can, in principle, get a clean line from that listing straight to your address and parcel. The strategy of staying below the radar was never a great one. It is a worse one now.

Second, if a tenant of yours is quietly running the unit as a short term rental without your knowledge, that exposure can eventually land at your door, because the address on the report is your building. It is worth knowing what is actually happening inside your units. A short walk through the listings on the major platforms, searching your own neighborhood, tells you more than you would expect.

Third, if you have been treating short term rental income as a maybe for a Hollywood unit, factor in that the compliance side is tightening rather than loosening. The City of LA already caps and permits this activity through its own program, and SB 346 hands the city a sharper way to check the platforms against its own records. The number to run is not just nightly rate against long term rent. It is nightly rate, minus the real cost of staying compliant, against the steadiness of a good long term tenant who pays on the first.

None of this is a reason to panic. It is a reason to know where you stand. The owners who get hurt by rule changes are almost always the ones who found out after the fact.

Common questions

Does SB 346 make short term renting illegal in Hollywood?

No. It does not ban anything. It is a data sharing tool that lets a city require platforms like Airbnb and Vrbo to report listing addresses, so the city can enforce the short term rental rules it already has. Whether short term renting is allowed on your specific property depends on the City of LA's own short term rental program, not on SB 346.

Do I have to do anything because of this law?

If you rent on standard long term leases, no. There is no filing or registration created for you by SB 346. It puts the reporting duty on the platforms, not on individual owners. The time to pay attention is if you list, or plan to list, a unit on a short term rental platform, or if you suspect a tenant is doing so.

Has the City of LA actually started using it?

The law took effect January 1, 2026, and any city has to adopt its own ordinance to use it. The City of LA has a long running short term rental enforcement program, but I have not confirmed a specific ordinance invoking SB 346, so I would treat that as an open question and confirm the current status before making a decision that depends on it.

Last verified: July 25, 2026. Laws and local ordinances change, and enforcement status can shift quickly. This is general information for property owners, not legal advice. Confirm the current rules and any City of LA ordinance status with a licensed professional before you act.

Kellie

Schofield Properties

323 Richmond Street, El Segundo, CA 90245

Topics: market, hollywood, central-la, short-term-rentals, regulation

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